You worked really hard. So what? Does "delighting” your users necessarily come mainly from "big" solutions that involve a lot of engineering resources, time and/or money?
Compelling stories ≠ Effective stories Effective storytelling is more than just telling your prospects about the "before and after" transformation or using one of many pre-made frameworks
Focus on features AND benefits There is oft-repeated advice to sell and marketing by “focusing on benefits, not features” - but this is only partially true
Dealing with terms that are buzzy, trendy and (probably) useless A big problem with a lot of marketing, sales and product management advice is that it’s full of nebulous, fuzzily defined "thought leadership" terms like "growth hacking", "product-led growth" and "delighting the user". Even worse are even more calorically-empty (and often
The only 3 ways to increase Lifetime Customer Value (LTV) At the highest level, there are only 3 ways to increase Lifetime Customer Value (LTV): cross-sells, up-sells and more products
Moving forward by correctly dealing with failure and fault One of the most critical mindsets to (1.) leave behind past and current grievances and (2.) move forward in your business and personal life is to distinguish between failure and fault. * Failure = you did not meet the desired objective (either as originally envisioned or in an alternative way) * Fault = who
Innovate on the front and backend Sometimes it’s not just about “improving the product” on the frontend and instead what will move the needle are relatively unsexy backend changes to how you track goals, write internal documentation or enforce team accountability.
Sell more by leveraging our child mind impulses Marketing and sales become much simpler when you realize that we are just children and teenagers in adults' bodies
Free beta access to my growth course for founders, marketers and product managers I'm offering free beta access to my 5+ hour course for 1st-time B2B SaaS founders launching and growing their startup. B2C SaaS founders, marketers and product managers will also find this course useful.
How to price SaaS in 3 steps 🟢 Price Point + 🟡 Billing Frequency + 🔴 Feature Set. Here's how it works:
Focus on selling the benefits that matter Decades of traditional sales and marketing has told you that it's enough to simply list to prospects the different benefits of your product. That doesn't work. Why?
Breaking your comfort zones isn't enough Breaking comfort zones isn't enough for long-term business success.You must also change the way you see (i.e. your context)
The single biggest mistake founders make If you're building a product (or have plans to), make sure you know how to create awareness in the market for what you're selling, and how to monetize that attention
Big gains from modest effort Rather than trying to knock any one area out of the park, you instead focus on smaller gains across a number of areas
Customers want an outcome and not actually what you sell What you're selling is merely a conduit for the achievement of a goal
Life isn't fair - but you can do something about it Life isn't fair, and will never be fair - but you decide your next moves
Don't take common "wisdom" at face value automatically Accurate thinking matters if you want to successfully navigate the many complexities and nuances of life
Prioritize picking the right audience over an irresistible offer and great ad creative for marketing success Prioritizing correct audience selection over an irresistible offer and ad creative underpins any successful marketing campaign. The longstanding rule of thumb was 40/40/20, but I no longer think that's right
Become your buyer's preferred choice by adding value along these 3 touch points Provide relevant value to your prospects and customers before, during and after the main transaction
Go deep or go wide when targeting customers to grow your business There are two ways to pick your buyer segments: you can go wide or go deep
Prospects need to know your Capability, Competence and Congruence before becoming customers I bet you're leaving easy money on the table. How? You're failing to show Capability, Competence and Congruence in your marketing and sales
