Relevance & Authority in Social Proof Most of your prospects/clients harbor doubts about buying from you. Most business owners don’t know how to make them feel safe and completely confident about buying from you. This results in lost sales/failed conversions. Here's 2 things you need to get right to fix that:
Clear your mental clutter by making a decision Sometimes the easiest way to clear your mental clutter is just to make “clean cut” decisions. By clean cut, I mean a definitive choice — it’s either a clear yes or a clear no.
Are you still relevant? 😐 Stickiness is not created by falling into the pit of irrelevance, and then scrambling reactively with catch-up features to try to become relevant again to your users lives
Selling is talking to emotions and logic (not one or the other) Don't just talk to your prospect or customer - talk to the human being behind the prospect and customer
Choose the life that works for you ⚖️ There's no "right" way to work and life - but there's certainly a wrong way to live it if it's incongruent with your objectives and goals
Don't win small battles to lose the war 😵 It's more important to release with a very capable 80% effort than delay indefinitely until a 100% Rolls-Royce deliverable is achieved.
Own, don't rent, your customers🔐 Make sure you're saving your customer details in your own databases by regularly downloading your customers' contact details from your accounts. Or, if that's not possible, driving traffic to your own landing pages where you can capture their details
The old ways are dead and done 😵 There's now no going back to the old ways for all types of decision-making
Don't make life hard for the busy person 🤬 One really easy shortcut to success as a B2B SaaS founder is to make it easy for the other person when you’re asking a favor of them
Not getting the traction you want? 🏁 It may be the case that your competition is marketing better than you, and not that your product is objectively worse than theirs
It's not always what you say that counts, but how you *communicate* it 🫵 How you communicate determines how strong is your frame
Featured How to create a pricing strategy that actually works 🤑 It's simple: Price point + Billing cycle + Gating model
East vs West Business Culture 🌏 The "best way" is whatever gets (and keeps) business for the particular context you're operating in at the moment
You don't own your socials 📱 Make sure you're either downloading a copy of your contacts - or if that's not possible, that you drive traffic to your own site where you can capture their email
Only 1 in 100 make it 🎯 The best thing about going after big opportunities is that most people put their head in the sand
In a small world, people remember how you treated them 🌏 The job candidate you ghosted might be the one in a position to say yes or no to your job candidacy when you’re looking for something new
The sale can fail because of your non-verbals 👥 It's not just what you say (and how you say it), but also the non-verbal sub-communication that undergirds your presence
Your employer doesn't own your network - you do 📓 Your LinkedIn account doesn’t exist to (1.) peddle your network whatever product belonging to (2.) whatever company you're working for at (3.) that particular point in your life
All your successes have a half-life ⏳ There is a half-life to your professional accomplishments and it's ticking away. Go create something new
Supercharge your selling with emotion, not logic 🍔🍟 The easiest way to sell more is not to give people what they need - but what they want
Three steps to drawing in buyers like iron filings to a magnet 🧲 The 3 steps of successful, resonant marketing are Niche, Positioning and Messaging
How to make things people give a damn about 🤨 Value in a product comes not necessarily from features per se, but features that create desired outcomes for users or buyers
Make sure they want to buy you 💵 In any sale, make sure a prospect's willingness to pay is not just a general willingness to pay for solutions in your space, but a specific willingness to pay for YOUR solution
Ghost others at your own risk 👻 One of the most underrated skills in business (and life) is simply being able to close the loop with people so you don't leave them hanging
