Breaking your comfort zones isn't enough

Breaking comfort zones isn't enough for long-term business success.

The world changes quick.

You must also change the way you see (your CONTEXT).

Five practical examples of seeing anew:

1\ 📊 BUSINESS CONSULTANT

Breaking comfort zone:
Charging higher per hourly rates with higher-end clients

Breaking context zone:
Productizing services with digital products (e-books, online courses, mastermind groups). Charging by percentage of improvement.

2\ 📲 SOFTWARE ENGINEER

Breaking comfort zone:
Learning new coding languages to take on varied freelance gigs

Breaking context zone:
Flipping micro-SaaS. Building SaaS in days/weeks, getting handful of paid users and selling on specialized flipping marketplace. Rinse & repeat.

3\ 🍳 RESTAURANT

Breaking comfort zone:
Adding more tables and expanded menu

Breaking context zone:
Switching the business model to a ghost kitchen (delivery-only, no dine-in) and selling pre-packaged versions of their menu via a DTC model

4\ 💊 MEDICAL DOCTOR

Breaking comfort zone:
Expanding their practice by adding more doctors

Breaking context zone:
Adding membership-based services focused on preventative care (rather than the traditional fee-for-service model)

5\ 🏡 REAL ESTATE AGENT

Breaking comfort zone:
Expanding into new neighborhoods

Breaking context zone:
Transitioning into a real estate tech platform offering virtual house tours, digital transaction processes and AI-driven pricing insights

📕 SUMMARY

• Breaking your comfort zone = pushing existing boundaries
• Breaking your contextual zone = changing the way you fundamentally see / do things
• Long-term success requires new contextual zones because the world is changing at increasing speed and complexity