The difference between strategy and tactics

How to differentiate between Strategy vs Tactics?

Use this simple 3-step framework:

🔴 Business Goal by 🟢 Strategy → 🟡 Tactics

Three examples:

🔴 Increase revenue by 20% by 🟢 expanding product line → 🟡 Develop and launch 3 new online courses

🔴 Increase social media followers by 25% by 🟢 influencer marketing → 🟡 Collaborating with 5 prominent influencers for sponsored content

🔴 Improve website conversion rate by 15% by 🟢 optimizing user experience → 🟡 Simplifying the checkout process and improving site speed